So you can use whatever kind (or lack of fragrance) you prefer! I happen to love that gentle “baby” product fragrance, but not everyone does. Johnson’s Baby Shampoo works GREAT! If you’ve got a different preference, you can use any baby shampoo you can find. Johnson’s Baby Shampoo remains my standard go-to baby shampoo, and they recently sent me some samples of their classic items to re-familiarize myself with their efficacy. What I reach for when I need to deep clean my makeup brushes